About Auditel : Meet our Franchisees : Alan Ford

Alan Ford

alan-ford11Alan is an ex-Chartered Engineer with a first class honours degree in Computer Aided Engineering. Having spent nearly 20 years in the automotive industry however, both in the UK and Australia, by 2004 he was ready for a change and joined the Auditel ranks.

“I’d lost confidence in the automotive industry and wanted to be my own boss in a business that had a positive future. It was very frustrating not being in control of decisions that affected my ability to deliver a quality product and I just reached a point where I wanted to take control of my own future.”

Auditel Success Stories

The Horse & Groom“I would wholeheartedly recommend Alan and Auditel’s services to any other business. At all times they were professional, unobtrusive and pleasant to deal with. There was never any pressure to use them and prior to signing up, the details of how they work were explained clearly. For all businesses it really is a win, win proposition. We are also safe in the knowledge that Alan will monitor our costs to ensure we will continue getting the best value from our suppliers.”
Tom Greenstock, owner of The Horse & Groom.


“ I’d successfully held contract positions for a number of years so self-employment didn’t frighten me but I was attracted to franchising by the idea of working with a proven business system rather than having to start something from scratch. The Auditel proposition seemed a good fit with my numerical skills and technical nature, while the low start-up investment and running costs were appealing from a business point of view.”

A couple years down the line Alan has over 40 clients and has already exceeded his last employed salary, earning £80,000 in 2007. “My client base is mainly SME’s and includes charities, hotels, restaurants and golf clubs. I’ve also developed a really good introducer of business relationship with a local firm of accountants using the Auditel Partnership Programme. It’s taken a lot of time and effort but it’s coming to fruition now and my five-year goal is to pick up all my new clients through introductions rather than through telemarketing or networking.”


“I suppose it’s possible I’d consider going back into employment but only if the salary and package were right. Having said that, it’s unlikely I could ever find a job that gave me the same balance of earning potential, control and lifestyle as I have with Auditel. In terms of my business, the buck stops with me: I’m not answerable to anybody except myself and my clients and that’s a great feeling. On a personal level, I’m a keen sportsman and recently completed my first UK Ironman Triathlon and working from home means I can now organise my work to fit around my training programme. Not many employers would let me do that, but as I’m my own boss how I organise my time is entirely up to me.”