About Auditel : Meet our Franchisees : David Lowe

David Lowe

DavidLoweDavid is Auditel’s longest-established franchisee and in 2005 he reached the landmark achievement of invoicing his one millionth pound. Ten years earlier, however, it was a very different picture. David had been made redundant after many years in manufacturing General Management and was looking around for an alternative to the corporate world.

“I’d been a General Manager in the manufacturing industry for over 20 years and while I didn’t want to go back into employment, I didn’t think I would be a natural entrepreneur either. If I was going to set up my own business franchising (or licensing as it was then) seemed the obvious route to take because it gave me the comfort of working with a proven business system and I knew I would be supported by the franchisor.“

Auditel Success Stories

Pizza Express“Our Auditel experience has been, and continues to be, quite outstanding. We particularly value the honest and ethical approach, which gives us complete confidence that David is working solely in the interests of PizzaExpress. From the initial contingency fee arrangement our relationship with David has matured to the point where he is an integral part of our business and I look forward to his continuing contribution to our bottom line. This is one consultancy that really does deliver and I would have no hesitation in recommending Auditel to any business. In fact, any business not using the Auditel service may be placing itself at a disadvantage.”
John Metcalf, Group Operations Director of Pizza Express

Total Savings to date: Over £4 million

“There weren’t as many franchise opportunities to explore 13 years ago as there are today but Auditel immediately stood out because it offered me the opportunity to work from home and seemed to match my abilities, personality and work ethic. Very importantly, with my General Manager’s hat on, I could also see a clear client need for the service. The markets have matured and new opportunities have come along since then but that hasn’t really changed over the years. FDs and MDs are as busy as ever and the complexity and pace of change in the markets mean there’s always going to be a need for specialists like Auditel to help them manage and make sense of their expenditure. The ability of suppliers to ‘get it wrong’ never ceases to amaze me and they just seem to be getting worse, so our opportunity to ‘put it right’ is increasing.“

The biggest challenge David faced when starting his Auditel business was marketing himself and ‘selling’ his services as he’d had no previous experience of this. Once he got the hang of it though, there was no stopping him. “I’ve worked with companies across a broad cross section of sectors, including manufacturing, insurance, leisure, motor retail, business services, care homes and even a football club. I signed my largest client (Pizza Express) in my first year of operation and have saved them around £4m over the 13 years I’ve been working with them. This included renegotiating a very badly administered electricity contract which yielded a client benefit of around £0.75m. Savings on this scale for one client are unusual but if even large national organisations don’t have the resources to manage their energy and communications spends effectively, it’s easy to see why there’s such strong demand for our services.”

David’s knowledge and experience is incredibly valuable to the Auditel network and he’s always very generous about sharing it with his colleagues. At the same time, he admits that even with his experience he’s still learning and is the first to acknowledge the help and support he’s received over the years, “The network provides an enormous amount of support in terms of what we do, how we do it and technical developments, which is something you can’t replicate if you work entirely by yourself. This ‘knowledge bank’ is also a valuable asset in terms of attracting Prospects and Clients because it means they have access to a personal consultant but also the combined wisdom of over 170 other practising consultants.”

Asked where he sees his lifestyle and business in 5 years time, David says,“Ideally I’ll be semi-retired with my Clients being looked after by one of my colleagues who I can help to train, support and mentor. This will leave me to free to do all the things I’ve always wanted to do but never had the time for: a few more extravagant holidays with my wife Pauline, for example. Of course I probably won’t actually achieve this because I get such a kick out of my Auditel work.”