Chris Baker

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Chris BakerChris joined Auditel in 1998 and runs his business from his home based office in South East Wales. He has set himself a personal goal of achieving a billing figure of fifteen thousand pounds which Chris is now achieving. “Hard work, persistence and determination” are just a few of the qualities that Chris highlights as essential for someone considering an Auditel franchise as a method to successful self employment.

Auditel Success Stories

Aardman Animations
Aardman Animations‘Auditel has ensured that we are operating as effectively as possible. We now have simplified processes and have gained the confidence that our utilities are acquired and managed in a professional manner.’
Tony Prescott, Operations Manager, Aardman

Total Savings to date: £28,000

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An important client to Chris is Aardman Animations who are most famous for creating the Wallace and Grommit and Morph characters. Chris has been working with them to reduce their business overheads for just over two years. Tony Prescott, Facilities Manager for Aardman, recalls their initial meetings, “My colleagues and I were very aware that we wanted to maintain high levels of service, while simultaneously cutting costs. The portfolio of clients Auditel worked with really impressed us.”

Chris goes on to say, “Aardman had already carried out an in-house review of their expenditure which had proved successful in reducing their overheads. Most companies I visit believe they have their costs under control, but Aardman was one of the few I have worked with who really did run a tight ship. I was impressed with the level of savings which had been achieved internally, but I was still able to recommend significant cost reductions in a number of areas.”

Auditel franchisees have always had the benefit of an incredibly detailed personal development program and Chris attributes much of his success to this. Chris notes that, “Good selling is not about telling but more about building relationships and rapport with others. You have to believe that you can achieve.”

Chris has committed himself to reaching his goals and is using the tools and support that the Auditel franchise network has empowered him with. He enthuses that, “The ability to run your own business with minimal interference and prescriptive guidelines is especially appealing, but also having the back-up support if I needed it. I love the freedom of being able to be close to my wife and 2 young children and avoiding the commute.”

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