James Bury

Before joining Auditel in 2007 James ran a marketing consultancy helping organisations to make step-changes in their performance and to launch new products and services. Although he had already been self-employed for several years, when the time came to make a change in his career, James didn’t hesitate to consider franchising.

“I’ve lost too much money - not to mention hair - starting up my own businesses. If you think buying a top-quality franchise is a big investment, try setting up your own company from scratch! When I discovered Auditel I recognised the immense value of having a proven business model, a credible brand, and all the back-up and support I could wish for.“

Having investigated the concept of franchising, there was only one business opportunity that ticked all the boxes James had on his list. “In terms of the business model itself, I loved the values, integrity and professionalism of Auditel and the work they do. I particularly liked the fact that they deliver proven benefits for their clients and are only paid on results – it’s good motivation and builds the trust of clients. Now that I have my own Auditel practice I’m more impressed than ever. Far from being in competition with each other, Auditel franchisees are hugely supportive and collaborative. Overall it’s a great product and an excellent environment to be working in. You need to put a lot of effort in to get going, but this is by far the most satisfying and enjoyable work I’ve done in years.”

So, would he consider going back to being an employee? James’ answer is pretty unambiguous.“Never ever. Auditel is an excellent business and I’m delighted and proud to be part of it. In fact, I wish I’d joined sooner!”

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