Auditel have been nominated for two franchisee support awards at the forthcoming Franchise Marketing Awards. The awards recognise support for franchisees and there are six categories in total. Auditel have been selected as finalists in the categories of ‘Best Franchisee Marketing Support’ and ‘Best Overall Marketing Campaign’ highlighting their commitment to supporting their franchisee network.
Auditel are one of the UK’s longest-established ‘business to business’ franchises, with their network of franchised affiliates delivering profit-improvement services through better procurement and supply-chain management to over 3000 clients since becoming established in 1994.
Chris Aston, Managing Director at Auditel, spoke of his delight at learning of being named as finalists in both categories in the Franchise Marketing Awards 2020 stating “I’m delighted that the efforts that we have made in supportng our franchise network in such a difficult time have been recognised. The impact of Covid-19 has had a massive impact on organisations and yet for Auditel it represents a significant opportunity also for our network to develop and support their own clients with Auditel’s important cost management and business transformation services. That Auditel are one of only two nominees for the ‘Best overall Marketing Support’ award is in itself a considerable tribute.”
He continues “We could not deliver the quality marketing campaigns and thought leadership in our white papers and guides without the outstanding contributions from our franchisees. The knowledge and expertise we have within the group is incredibly impressive and the collaboration and reciprocity means that everyone shares and benefits. A very unique franchise environment which embodies our culture and brand values.”
The winners will be announced in early October. Nick Tubb, Head of Recruitment adds “These nominations reflect an enormous amount of work that has gone on in incredibly difficult circumstances. When I speak to Auditel affiliates I repeatedly hear about how the marketing activities being privded for the network at the moment are the strongest theyve ever had, even franchisees who have been in Auditel for over 20 years! Coupled with the pressures on UK businesses across the board at the moment leading to increased receptiveness towards Auditel services, it makes the current moment one of signifiacnt opportunity for people considering starting their own business. Now really is the time to explore Auditel.”