Auditel marketing toolkit: Client Success Snapshots
One of the biggest considerations that many people have when considering starting a business to business franchise is with respect to how the franchisor supports with the start-up and growth phase. More specifically, the question on most people’s mind is ‘How will I get clients?’
When exploring Auditel, prospective franchisees soon find considerable comfort in the huge array of marketing materials available to work with, and with new content always in development.
This is in-part down to Auditel’s immense experience in its support team, with its core head office staff base having over 200 years of franchising experience, a depth of expertise, knowledge and understanding likely unsurpassed anywhere in UK franchising. Driven by Auditel MD Chris Aston, with over 20 year’s experience alone in marketing in this franchise sector, Auditel’s client acquisition process, training and marketing toolkit is already industry-leading.
One of the latest additions to the armoury is the launch of ‘Client Snapshots’. Whilst Auditel already holds an arsenal of full written case study features, these Snapshots have a more specific focus on the end results, the fantastic savings that Auditel have provided for their clients. The Snapshots are presented either as fixed images for print or static articles, such as highlighted in this article, but also as animated videos for use in places such as LinkedIn.
For Auditel franchisees, being able to present their prospective clients with a selection of industry relevant, ‘Snapshots’ of success highlighting the project area, cost savings results and a brief client quote, is another stamp of credibility when it comes to showcasing Auditel’s credentials – and is another great contributor to winning business.
Aston comments: “Auditel already have over 100 full case studies across all business sectors that demonstrate the great solutions and achievements that our franchisee network have delivered for clients, however these new Snapshots provide an instant impact in highlighting the key outcomes with focus on the figures. They are especially for helpful for grabbing the attention of potential clients and I’m already hearing that they have been effective in opening the door to setting up new client opportunities, and helping to win more business.”
Nick Tubb, Auditel Head of Recruitment, adds “For new Auditel franchisees, seeing the impact of the extensive marketing materials is one of the main reasons that they shortlist Auditel over other franchise opportunities. I speak to many people who work as stand-alone consultants and struggle to win new business, and it’s the credibility that Auditel have in over 1000 clients across all sectors, showcased in the marketing deliverables like these great new Client Snapshots, that helps them to see how being part of Auditel is going to enable them to win business that they wouldn’t be able to win as a ‘one man band’”.
To learn more about how you can benefit from Auditel’s outstanding client acquisition and marketing tools when building your own successful Auditel business, contact Nick Tubb today on 01962 893067