With such a diversity and depth within their franchise network, Auditel have been able to launch not just one but two new ‘The Bottom Line’ newsletters already this year. With thought-provoking content from an array of experts across their network, these newsletters are ideal for franchisees to provide to both existing and prospective clients.
Chris Aston, Auditel Managing Director explains “The Bottom Line newsletter is a great tool for our affiliates in developing their client base in terms of new clients and also supporting additional project work within existing clients. The network advise me that it is a great ‘door opener’ from them, and so we look to produce them on at least a quarterly basis. However, we had so much great content this time, we have been able to produce two newsletters.
He continues “An affiliate may see a particular feature as being especially helpful for a certain prospect of client, and so might email them a link to that article specifically. They are also really powerful in hard-copy too though, so whilst this is just one of a full armoury of client acquisition materials, sending a physical copy adds more strength to the Auditel brand in the eyes of potential clients too.”
With thought leadership articles in the latest edition covering Sustainability, Procurement, Employee Benefits, Capital Allowances and Logistics, there is much to intrigue and inform Franchise Directors or business leaders who are the recipients of these materials.
Nick Tubb, Auditel’s Head of Recruitment outlines the impact of marketing on prospective franchisees. “When I speak with people who are considering starting their own business, one of their greatest concerns about franchise opportunities is the depth of marketing support that they will receive to be able to assist them in developing their own business. When they explore Auditel and see the quality and quantity of Auditel’s marketing materials, training structure and client acquisition programme, they advise it stands head and shoulders above other opportunities they have considered.
It is also great to hear so many positive comments from the existing network about the growing range of marketing resources that they have been able to benefit from over the past couple of years in particular – and that depth of quality materials is always increasing too!”
Now is the time to explore starting your own business with Auditel. To see more of the key client acquisition toolkit and marketing materials explore Auditel further today. Find out more, Visit the Auditel Portal to explore the Auditel Franchise in more detail, or arrange a call to speak with Nick Tubb, Head of Recruitment or email firstname.lastname@example.org.